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Determine if There is a Market for Your Business

Before you start a business, it is important to know whether there is a market for your product or service. Will people buy it at the price you need to sell it?  Will you be able to reach those people? There are several resources to help you do a market analysis.

Get Help from Local Organizations

Find organizations that provide consulting, workshops, or long-term classes (multi-week curriculum)  with information to help you analyze your market.

 

Do Online Self-Study

Market anaylsis is part of the business plan information on the SBA website.
See the market analysis information here.

 

Get Data

Once you know how to analyze your market, you will need to find data do complete the analysis. 


City of Oakland Business Development
If you are thinking opening a location in the city of Oakland, the City's business development staff can help you learn more about your potential market with

  1. Neighborhood profiles
  2. Demographic reports
  3. Industry sector reports
  4. Traffic counts
  5. Sales tax trends
  6. Local taxes and costs
  7. Labor force information
  8. Major employer information
To request assistance on market analysis from the City staff, complete a Request for BAC Assistance here.  A Business Assistance Center staff person will connect you with the resources you need in the City.

Oakland Library
The Oakland Library has an entire Business Collection, which you may want to use to find data for your market analysis. Oakland Library Business Collection  

 

 

 
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